Rebranding: Visual Identity & Positioning
Delivering a fresh brand for a time-tested team
A 45-year-old firm with a team of urban planners, landscape architects, engineers, surveyors and environmental professionals, DMW saw the need for a fresher, more distinctive brand – one that matched its strong reputation in the region. Through our Day One discovery and collaboration process, we conceived a new logo, tagline, positioning statement, website, color palette and capabilities folder, as well as a vision for greater brand visibility in the decades to come.
Here is some recent work. To see more examples of branding, marketing and design – including campaigns, print communications, websites, videos, displays, signage, direct-mail and much more – go to our Portfolio.