Integrating sustainability into the everyday thinking of employees, partners and other stakeholders is one vital goal of any successful sustainability communications program. With that thought in mind, we conceived a week-long campaign theme built around Earth Day 2017 for employees at FMC Corporation’s global headquarters in Philadelphia. We created key messages within the context of an eye-catching graphic motif and distributed them through multiple channels such as daily emails, signage, intranet and video billboards. Various programmatic elements supported a relevant, relatable focal point for each day of the work week.
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