Event Branding: Art Exhibition
Shedding light on an artful partnership
As attendees walked through the sun-filled hallways of a sleek city skyscraper to view an array of inventive works of art, “Way of Light” became a memorable sensory experience. This corporate partnership with the Philadelphia Academy of Fine Arts (PAFA) brought new dimension, color and energy to the pristine hallways of FMC’s gleaming global headquarters. Our team conceived a distinctive brand motif for this event and created related video screen promotions, take-away postcards, tabletop displays, exhibition catalog, and other event space materials. We also engaged in staging, display and installation of artists’ works.
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