Event Branding: Salute to Agriculture

Celebrating agriculture’s heroic role

With delegates and policy influencers gathering for a national convention in the City of Brotherly Love, the time was ripe to showcase the important work of America’s farmers, research scientists, agronomists and those in allied industries who are helping boost agricultural productivity to feed a growing world. We worked with the event’s co-sponsors to conceive a distinctive brand, write and produce a range of informational materials, create wayfinding signage and design/stage environmental graphics for the event’s gathering spaces. We also produced a stunning video-only presentation, interspersed with key on-screen facts to serve as an engaging backdrop for these spaces, along with informational tabletop “towers” and pull-up banners.

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