January 31, 2023


This first month of our once-new year has flown by at a head-spinning pace! So, too, for our team at Waldinger Creative, the past year has been incredibly fast-moving and one of the most successful, if not THE most successful, of our 33+ years in business. That achievement is due in large measure to colleagues and friends like you who have remained stalwart supporters and partners of our agency, year after year.

The past year also marked the final phase of a multi-year transition to the next chapter in my life and that of Waldinger Creative.  After a professional career spanning more than 44 years – including the last 33+ at the helm of Waldinger – I have decided the time is right for me and the agency to reWire and look ahead to a new, exciting future.

I am very happy and proud to announce that our VP, Lopaka Purdy, will serve as the agency’s new president, effective immediately. Lopaka’s demonstrated experience and dedicated service to our clients over the past 11 years have distinguished him as a calm, steady, reliable servant-leader in this dynamic, demanding business. He and the team will take the firm to new heights of achievement on behalf of its clients and, I believe, the world at-large.

While I continue to passionately love what I do, I am all too aware there are so many other things for me to do and love, too, and much more for Lopaka and the “W” team to create and accomplish. So, each of us is ready to embrace this opportunity to reWire and reimagine “what’s next” and “what’s possible” for all of us.

I am deeply, sincerely grateful to you for all you have meant to me, both personally and professionally. I am thankful, too, for your continued support of our brilliant, thoughtful, close-knit team members at “W” who also love what they do and are eager to continue working with you in the days, weeks and years to come.

There is no perfect way to conclude this message, so I will leave it unfinished – in the same way our friendship is unfinished, your relationship with Waldinger is unfinished, and our future – thankfully – is yet to be written…

With heartfelt thanks and best wishes,

Tom Waldinger

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