Influencer Campaign: Stay in School
A reminder to stay positive, stay in school
Statistics can be grim when you realize 57 students drop out of middle and high school each day in Pennsylvania. But Communities in Schools of Pennsylvania saw opportunities behind those numbers and asked for our help to conceive a sober but positive messaging campaign aimed at vulnerable students. After facilitating our Day One discovery process and doing additional research, we conceived 2INSPIRE. It reminds young people: no one goes it alone and everyone has the capacity to inspire others. We created the campaign’s logo/icon, high-impact infographic video, posters, advertisements, billboards, flyers, social media graphics and various toolkit assets for students to use at the local level to cascade these messages. Be sure to watch and share the video!
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