
Wayfinding: Environmental Graphics
Clear iconography opens the right door
Words alone are easily forgotten and often ignored. How many times have you tried to pull (and push!) at a door that bears the words “Use Other Door”? But if that same door displays an arrow or easily understood symbol paired with a clear command, your brain gets the message instantly. In the examples here, we linked a strong one-word message with familiar graphic elements and clarifying subtext for those who want to be sure they are “doing the right thing” at Café FMC.




Featured Work
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