Wayfinding: Environmental Graphics
Clear iconography opens the right doorWords alone are easily forgotten and often ignored. How many times have you tried to pull (and push!) at a door that bears the words “Use Other Door”? But if that same door displays an arrow or easily understood symbol paired with a clear command, your brain gets the message instantly. In the examples here, we linked a strong one-word message with familiar graphic elements and clarifying subtext for those who want to be sure they are “doing the right thing” at Café FMC.
To see more examples of branding, marketing and design – including campaigns, print communications, websites, videos, displays, signage, direct-mail and much more – go to our full Portfolio.